Local Search Marketing
When customers who live close to your company location search for businesses like yours, are you sure you’re showing up in their search results? This is what is known as local search marketing or local SEO and it’s becoming more important than ever as people prefer to visit businesses close to them. 72% of consumers who did a local search visited a store within five miles of where they live, and 82% of smartphone shoppers conduct “near me” searches.*
With so much involved running your day-to-day operations, local search marketing can become an afterthought for a business owner. Yet local search marketing is highly targeted, affordable, and helps you reach local customers when they need you most which is why every business should be utilizing it. Unlike traditional advertising methods such as direct mail and phone book ads, local search marketing delivers a much stronger ROI.
Simply Succeeding can create and implement a local search marketing strategy to ensure your business is being displayed to the customers who live and work closest to you. Most importantly, we can help you promote your products and services to local customers at the exact time they’re looking for them online.
We’ll create a business profile for you on Google My Business (GMB), using strategic keywords to help you rank as high as possible in results. We can create a Google AdWords account for your business and discuss with you how it can help you rank higher in search results, and we’ll also ensure you’re listed on online search directories including Yelp, Citysearch, Foursquare, and more.
Contact us today to discuss your business and local target audience so we can begin helping you reach the people who need you most—when they need you.
Q: What is local search marketing?
A: Local search marketing is when a business’s online presence is optimized so that potential customers close to your location can find you more easily in search results. Local search marketing can help you target consumers that live or work close to your place of business at the moment they’re searching for you.
Q: What is local SEO marketing?
A: Local SEO marketing is another term for local search marketing.
Q: What is the difference between SEO and local SEO?
A: Local SEO has a geographical component to it and shows potential customers the information they’re looking for when they want it. Regular SEO, also known as organic SEO, is when a web user is searching for information that doesn’t have a local component associated with it.
Q: How do I do a local Google search?
A: Most people may include the phrase “near me”, the name of their town, or a specified radius (such as ten miles) as part of their search phrase when searching for local businesses.